Managing your company website can be a daunting and repetitive task, but it has to be done on a regular basis. Otherwise, you risk losing customer faith and damaging your brand, completely demolishing all of your hard work.
“I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don’t have a short-term payback.”Steve Jobs
There are quite a few factors that can impact your website’s performance, ranging from simple issues that are easily solved to events that feel completely beyond your control.
In our experience, there are three key areas to focus on as a strong foundation upon which you can build excellent site performance.1. Optimized for all browaers
1. Optimized for all browaers
- Simply ensuring that the site looks decent on your favorite browser is not enough. Your visitors are going to be accessing the site via a variety of browsers and devices and you have to optimize for them all or risk poor performance. This includes mobile browsers as well! Mobile traffic accounts for more than half of all web raffic and that number is only growing.
2. Optimized for all browaers
- Ensure that your site is free from dead links or perceived detours that can diminish the customer experience. Every button, link, and menu should do what your visitors expect it to.
3. Easily understandable content
- Having your menus and company contact info where your customers are accustomed to seeing them along with clear explanations of your services and products is vital to performance. learly stating the purpose of the site and each page a visitor may encounter is also of critical importance.
A Basic Blunder
Every single graphic and image on your website is important. Why? Because aside from what the image conveys to the visitor, the image can also have a huge impact on site performance.
Larger images eat up bandwidth and take longer to load in the browser. If your site has a lot of large images, you’re adding extra load time for every single one of them. These load times can compound, grinding your pages to a halt for users. Furthermore, the file format of each image is extremely important because browsers can easily load images that are in JPG, PNG, and GIF format, while heavy formats like BMP or TIFF take much longer to load and should be avoided.
Taking photos of your products and simply uploading them to the site is not recommended at all. There are multiple tools available that will help you optimize your images and if you’re managing the site yourself as well as plugins and tools that can help with the image editing process.
- Introduction to Site Performance
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- A Quick Guide to GraphQL
- Best Practices for Migrating a Complex WordPress Site
Spaghetti Code Can Be a Mess
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It’s important to understand and remember that just because you don’t see this code, it is still running in the background and gobbling up precious resources. Regular code audits can help reduce or remove this code. Just as an overgrown lawn will impact the curb appeal of a house, “overgrown” code will start to make your website unwieldy as well.
One Big Performance Decision for Every Website
Nulla sed leo. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos blandit sit amet himenaeos. — Freepik.com
When it comes to your website’s performance, there are multiple factors that can have a negative impact. However, the biggest common mistake that can kill your site performance is choosing the wrong host.
Another huge drawback to those cheap hosting providers is where they put your website. Many times, they are simply reselling space for server farms in other countries and your website ends up being physically located in a land far, far away.
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