Migration from Django to WordPress CMS for a global performance marketing publication – PerformanceIN.

PerformanceIn

Overview

PerformanceIN is the leading global performance marketing publication, shedding light on the most important matters around the measurable side of marketing. Their website – www.performancein.com was built on Django CMS. The PerformanceIN team wanted to switch to a better CMS like WordPress to improve content publishing experience and increase user engagement. They were also aiming to complete this migration before their influencer marketing award event in April 2020. Multidots and PerformanceIN team worked together and launched a new website powered by WordPress. 

Challenges

Solutions

Results

  • The new website was ready before their event and is up and running on WordPress since April 2020. 
  • The editorial team is delighted with the new improved publishing experience and workflow. 
  • The new website has 24% faster avg. page-load time and 50% faster server response time compared to previous CMS.
PerformanceIn Chart

Company Info:

PerformanceIN provides training, insights, and tech news for eCommerce, Marketing, and the Performance Marketing Industry Globally. It connects and engages with the performance marketing community whilst facilitating industry debate, education, and rewarding innovation, success, and best practice. In addition to the B2B PerformanceIN publication, they organize international conferences and award ceremonies for the performance marketing sector.

PerformanceIN holds a number of Global Conferences for 1,000+ delegates in London, New York, Germany, and The Netherlands and holds the World’s largest Performance Marketing Awards hosting 1,000 Delegates for a black-tie Dinner in London’s prestigious Grosvenor House Hotel.

Category:
  • Migration from Django to WordPress
  • Performance Marketing
  • Publishing
  • Speed Optimization